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Ian Mackenzie
Chief Creative Officer at McCann Worldgroup Canada & Global AI Creative Lead for McCann Worldgroup
Ian Mackenzie is a well-established creative leader with over 15 years of experience in the industry, specializing in developing creative platforms for brands that drive long-term value.
His work has been recognized with over 400 awards for creativity and effectiveness, including prestigious accolades such as Effies, D&AD, Clios, Webby, One Show Pencils, and Cannes Lions.
Ian was ranked as the #1 Copywriter in Canada by Strategy Magazine's Creative Report Card in 2014, showcasing his exceptional talent and influence in the industry.
He co-created the renowned 'Our Food. Your Questions.' transparency platform for McDonald's, which significantly enhanced brand trust and perception of food quality globally.
As the creative leader at FCB/SIX, Ian conceptualized groundbreaking campaigns like 'Destination Pride' for PFLAG and 'Go Back To Africa' for Black & Abroad, both highly acclaimed at Cannes Lions.
Recently, his project 'Publicly Traded' for LifeStyles Healthcare, Australia, secured the Grand Prix in Creative e-Commerce at Spikes Asia, underscoring his continued success in delivering innovative solutions.
Ian's contributions at FCB/SIX led the agency to be the top-ranked Canadian agency at Cannes in 2018 and 2019, earning recognition as Ad Age's Data & Analytics Agency of the Year.
In 2021, he played a pivotal role in establishing Performance Art, a multinational creative data network under IPG, demonstrating his commitment to driving creativity and data-driven strategies.
Aside from his professional achievements, Ian has also shared his expertise as a teacher of 'Storytelling' at Miami Ad School, highlighting his dedication to nurturing emerging talent in the industry.
His extensive client portfolio includes renowned brands like Honda, AB/InBev, Cadbury, Johnson & Johnson, Taco Bell, McDonald's, and BMW, showcasing his versatility and impact across diverse sectors.
Ian Mackenzie holds an Honours BA in Visual Art from the University of Toronto, providing him with a strong foundation in artistic expression and creativity.
Throughout his career, Ian has held key positions at leading organizations such as McCann Worldgroup Canada, ADCC, FCB/SIX, KBS, Tribal Worldwide, and Performance Art, where he has continually excelled in driving creativity and innovation.
His involvement as a Board member of the ADCC reflects his commitment to the advancement of advertising and design practices, further solidifying his reputation as an influential figure in the industry.