Matt Frazier

Matt Frazier is the founder and owner of No Meat Athlete, LLC, a prominent platform dedicated to supporting vegetarian and vegan athletes. Based in Asheville, North Carolina, he has built a community that emphasizes training and nutrition for endurance sports on a plant-based diet.

Background and Education

Frazier holds a Bachelor of Business Administration in Finance from James Madison University, where he graduated Magna Cum Laude in 2003. He later pursued a Master's degree in Applied Mathematics at the University of Maryland, Baltimore County, which he completed in 2011 while also working on his Ph.D. in the same field.15

Career and No Meat Athlete

Frazier founded No Meat Athlete in 2009 after transitioning to a vegetarian diet for ethical reasons. Initially concerned about how this change would impact his running performance, he documented his journey through the blog. He quickly gained traction, qualifying for the Boston Marathon shortly after adopting a plant-based diet. This success led him to further embrace veganism and expand his focus on endurance sports.238

Under Frazier's leadership, No Meat Athlete has evolved into a multifaceted business that includes:

• A popular blog with approximately 600,000 monthly page views.
• Digital training programs and resources for athletes.
• A membership site.
• A line of branded clothing.25

Frazier's approach is characterized by a non-preachy style, aiming to provide tools and support rather than promote strict dietary changes. This philosophy has resonated with many who are interested in reducing meat consumption without feeling judged.36

Publications and Contributions

In addition to his work with No Meat Athlete, Frazier is an accomplished author. His notable works include:

• No Meat Athlete: Run on Plants and Discover Your Fittest, Fastest, Happiest Self.
• The No Meat Athlete Cookbook, which was recognized as a Sports Illustrated Best Health and Wellness Book of 2017.
• Co-authoring The Plant-Based Athlete with Robert Cheeke.47

Frazier also hosts the No Meat Athlete Radio podcast, where he discusses various topics related to plant-based living and endurance sports.

Personal Life

Matt Frazier lives with his family in Asheville, where they enjoy an active lifestyle that reflects their commitment to health and wellness through plant-based eating. His journey from a casual runner to an ultramarathoner exemplifies his belief in the benefits of a vegetarian and vegan lifestyle for athletic performance.34