John Rougeux

John Rougeux is a dynamic marketing professional and entrepreneur with a rich background in strategic marketing, category design, and business growth. Here's a comprehensive overview of his professional journey:

Professional Background

Current Roles:

• VP of Marketing Strategy at BombBomb (2020-2022)
• Founder of Flag & Frontier, a consultancy helping growing B2B companies
• Partner at Category Design Advisors
• Co-Founder and Podcast Host of Category Thinkers

Career Highlights

Entrepreneurial Ventures

John has a strong entrepreneurial track record, most notably:

• Co-founder and CMO of Causely, Inc. (2013-2017), where he:
  • Built the world's first SaaS platform for SMBs to generate referrals using cause marketing
  • Recruited over 6,000 SMBs
  • Raised more than $2 million for charity
  • Led the company to be named #1 Place to Work in Kentucky in 2016

Corporate Roles

• VP Marketing, North America at Skyfii (2018-2019)
• VP Marketing Strategy at BombBomb (2020-2022)
• VP Marketing at BlockSpaces (July 2022 - February 2023)

Expertise and Focus

Key Areas of Expertise::

• Category Design
• Strategic Marketing
• Content Strategy
• Business Consulting
• B2B Growth

Notable Achievements

• Co-host of the B2B Growth podcast
• Product Marketing Certified by Product Marketing Alliance
• Completed Reforge Marketing Strategy program
• Completed IDEO U's "Leading for Creativity" course

Personal Background

• Based in Colorado Springs, Colorado
• Married for 16 years
• Father of four daughters

John is particularly known for his work in re-humanizing business communication through innovative marketing strategies and his expertise in category design, helping companies differentiate themselves in competitive markets.