Matt Britton

Founder & CEO at Suzy | International Keynote Speaker | Consumer Trend Expert | Bestselling Author Of YouthNation

Matt Britton, Founder & CEO of Suzy

Matt Britton is a prolific new media entrepreneur and leading expert on the millennial generation, having consulted for over half of the Fortune 500 companies over the past two decades.1 2 He is known for his unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow.1 2

Britton's best-selling book, titled YouthNation, debuted at #1 on Amazon's business book list and has become a modern-day roadmap for corporations to approach the powerful and influential millennial generation.1 2 4

In 2002, Britton founded MRY, a digital and social media marketing agency that grew from a one-person startup to a global powerhouse with over 500 employees.1 2 4 MRY helped prominent global corporations like Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and launch successful products aimed at millennials.1 2 MRY was acquired by Publicis Groupe in 2011.2 4

In 2016, Britton became CEO of CrowdTap, a company he had incubated and spun-off from MRY in 2011.2 4 In 2017, CrowdTap was renamed Suzy, a consumer intelligence platform that brings the voice of real consumers directly to brands at scale and speed.1 2 5 Suzy has raised over $100 million in venture capital and helps companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle validate assumptions, create new products, and develop effective marketing strategies.1 2 3 5

Britton has been recognized as one of the top 40 digital executives under 40 by Campaign US1 and named to the Entrepreneur Magazine "30 Under 30" list in 2000.4 He is a graduate of Boston University with a bachelor's degree in Public Relations.

Highlights

Oct 25 · mattbritton.com

Our Founders: Matt Britton, Founder & CEO of Suzy

Oct 23 · brand-innovators.com

Innovator Insights: Suzy's Matt Britton

Experience

Founder & CEO at Suzy (March 2018 - Present)

Operating Advisor at North Castle Partners (August 2018 - Present), Chief Executive Officer at Crowdtap (January 2017 - Present), Chairman Of The Board / Founding Partner at Crowdtap (September 2009 - December 2016), Principal at Matt Britton Ventures (April 2016 - Present), CEO at Summit Series (January 2016 - December 2016), Chief Executive Officer & Founder at MRY (September 2002 - April 2016), Chief Social Architect at LBi (November 2011 - February 2013), Director of Event Marketing Development at Alloy Media + Marketing (December 2000 - July 2002), President / Co-Founder at The Magma Group (September 1998 - December 2000)