Matt Britton

Matt Britton is America's top authority on the millennial generation, having advised numerous Fortune 500 companies for over 20 years. His unparalleled skill in deciphering modern consumer culture and forecasting future business trends sets him apart in providing invaluable insights to his clients.

Author of the best-selling book 'YouthNation,' Matt's work serves as a definitive guide for companies of all sizes seeking to engage with the influential millennial demographic effectively. The book quickly rose to #1 on Amazon's business book list, solidifying his expertise and thought leadership in the industry.

In 2002, Matt embarked on his entrepreneurial journey by establishing MRY, a digital and social media marketing agency. Through his visionary leadership, MRY evolved from a solo venture to a global powerhouse with 500+ employees. His 14-year tenure at MRY saw collaborations with major corporations like Microsoft, Procter & Gamble, Ford Motors, Visa, and Google, shaping innovative strategies tailored to the Millennial Generation. Eventually, MRY was acquired by the Publicis Groupe in 2011.

Transitioning to a new role in 2016, Matt assumed the position of CEO at CrowdTap, a company he shepherded and spun off from MRY. Following a rebranding in 2017, CrowdTap became Suzy, an innovative consumer intelligence platform dubbed as 'Siri for brands.' Through Suzy, Matt and his team revolutionize how brands interact with consumers by providing real-time insights at scale. The platform aids companies such as Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle in validating assumptions, enhancing product development, refining marketing strategies, and boosting conversions. Suzy has garnered significant investment, exceeding $15 million, from notable backers including The Foundry Group, Tribeca Venture Partners, Kenneth Cole, and NBA star Kevin Durant.

Matt Britton's educational background includes studies in Communications, PR, Advertising, Marketing, and Journalism, culminating in a Bachelor's degree in Public Relations from Boston University. His professional journey boasts a diverse range of roles and positions, from CEO of Suzy to Operating Advisor at North Castle Partners and Chief Social Architect at LBi, showcasing his multifaceted expertise and leadership across various sectors of the industry.