Matt Britton

Matt Britton is a prominent figure in the marketing and consumer intelligence industry. He is currently the Founder and CEO of Suzy, a consumer intelligence platform that provides real-time consumer feedback to major brands.1

Career Highlights

Founding MRY (Mr Youth): Matt Britton founded MRY (originally called Mr Youth) in 2002.1 He grew the company from a one-person startup to a global digital and social media marketing agency with over 500 employees.1 During his 14-year tenure at MRY, Britton worked with leading global corporations such as Microsoft, Procter & Gamble, Ford Motors, Visa, and Google, helping them develop innovative strategies and launch products targeting the Millennial generation.1

Transition to Suzy: In 2016, Britton became the CEO of CrowdTap, a company he had incubated and spun off from MRY in 2011.1 CrowdTap was later renamed Suzy in 2017.1 Under Britton's leadership, Suzy has raised over $100 million in venture capital from various investors.1

Expertise and Recognition

Britton is widely recognized as an authority on consumer trends, particularly regarding younger generations:

• He's considered America's leading expert on the millennial generation, having consulted for over half of the Fortune 500 companies over the past two decades.2
• Britton authored the bestselling book "YouthNation," which debuted at #1 on Amazon's business book list.1
• He has been named to the "40 Over 40" list by Campaign US, recognizing his contributions to the digital marketing industry.1

Current Role and Focus

As the Founder and CEO of Suzy, Britton continues to work with major brands like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, and Nestle, helping them gain consumer insights and drive growth.1 He is also an international keynote speaker and consumer trend expert.

It's worth noting that while the query mentions "MRY" as Britton's current company, the most recent information indicates that he is no longer with MRY and is now leading Suzy.13