Matt Armbruster

Matt Armbruster is a designer and the CEO of High Roller USA, LLC, a company known for creating adult-sized low-rider tricycles reminiscent of the classic Big Wheel. His background includes 16 years at Starsys, where he transitioned from engineering to marketing. This experience equipped him with a diverse skill set, enabling him to successfully launch his own product line.

Career Highlights

• Aerospace Engineering: Armbruster's training as an aerospace engineer has significantly influenced his design approach, allowing him to address complex engineering challenges in creating the High Roller tricycle. He emphasized the need for a sturdy steel frame and adjustable components to accommodate adult riders comfortably.1
• Product Development: The High Roller tricycle features unique design elements such as wide back wheels for power sliding and an adjustable seat, addressing the limitations of simply scaling up children's models.1
• Event Participation: Under his leadership, High Roller USA participates in various events, including "big wheel rallies" and corporate races, showcasing the tricycles' capabilities and engaging with the community.1

Personal Insights

Armbruster has expressed that his journey from aerospace engineering to product design was driven by a desire to innovate and create a nostalgic yet functional product for adults. His commitment to quality and performance has led to notable achievements, including competitive racing events.12

For more details about his professional background, you can find him on LinkedIn under the username matt-armbruster-09a4332.