Matilda Raynolds

Matilda Raynolds is a Marketing, Communications, and Commercial professional, with a strong background in building iconic sports brands and FMCG companies like Specialized Bicycle Components, Black Sheep Cycling, and SKINS Compression Garments.

She excels in creating positive and goal-oriented teams, driving aligned marketing and sales initiatives, and collaborating across various functions to achieve marketing success both in the short and long term.

Matilda brings expertise in product launches, sustainable practices, B2B marketing, branding, digital and communication strategies, integrated marketing, consumer marketing, media and social media strategy, relationship management, sales initiatives, retail solutions, public relations, and partnership leveraging.

In addition to her professional skills, Matilda has a rich background in high-level sports, having transitioned from professional triathlete to national cyclist, representing Australia. She attributes skills like goal orientation, teamwork, drive for results, and problem-solving from her sports career to her professional success.

She is an advocate for the outdoors, sustainability, and maximizing each day's potential and also enjoys public speaking and writing.

Matilda holds a Bachelor's Degree in Sports Business and Marketing, a Diploma Certificate IV in Business Administration, and has a background in Economics, Business, Drama, and English from Frensham.

Her previous roles include Marketing Lead at Bicycle Network, Head Global Sales & Partnerships at Black Sheep Cycling, E-Bike Growth and Strategic Initiatives Manager AU/NZ, Growth Product Manager, Product Marketing Manager, and Communications Manager at Specialized Bicycle Components, Project Manager at Batyr, Marketing and Commercial Manager at NSW Farmers' Association, and Strategic Relationships Manager/Marketing Assistant at SKINS Compression Garments.