Matic Bitenc

Matic Bitenc is the Co-founder and CEO of Toshl, a personal finance application designed to help users track and manage their finances effectively. He has been in this role since April 2012, leading the development of concepts, features, and business models for the app, which aims to make personal finance management accessible and enjoyable for its users.12

Professional Background

Before founding Toshl, Bitenc worked as a User Experience Architect at 3fs d.o.o. from 2008 to 2012, where he focused on creating user experiences for various mobile and web applications. His career began in 2004 when he co-founded Jabuk, a community for Slovenian Mac users, serving as its chief editor until 2005. He also held positions as a web designer and intern in design firms early in his career.125

Education

Bitenc holds a degree from the Faculty of Social Sciences at the University of Ljubljana (2006-2012) and has also studied European Studies at the Institut d'Études politiques de Lille (2010-2011) .14

Notable Achievements

Under Bitenc’s leadership, Toshl has gained popularity, particularly noted for its engaging approach to personal finance management. The app allows users to log expenses, set budgets, and receive reminders about bills, all while incorporating elements of fun through its branding and mascots.23 Toshl was also part of the 500 Startups accelerator program, which provided significant exposure and growth opportunities for the company.2

Languages

Matic Bitenc is proficient in several languages: Slovenian (native), English (full professional proficiency), Croatian and Serbian (professional working proficiency), and French (limited working proficiency).1

Bitenc's journey reflects his commitment to enhancing user experience in financial applications while fostering a positive company culture among his team.