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Mathilde Lezaun
Fondatrice Buttée. Paris
Professional Background
Mathilde Lezaun is a dynamic marketing professional with a diverse background that encapsulates various roles across prestigious organizations in the marketing and communication sectors. Currently, she is the founder of Buttée, a Paris-based venture that showcases her entrepreneurial spirit and dedication to innovation in marketing strategies. Her rich experience includes notable positions such as Chargée de Communication at JCDecaux, where she honed her skills in strategic communications and brand management. Mathilde has also made significant contributions to Ysé as the Responsable Ventes Ephémères, effectively driving sales and enhancing customer engagement during pop-up events.
With early roles as a Consultante at ASTRIA, a Conference & Events Assistant at InterContinental Hotels Group, and a Chargée de Communication at AGIPI, Mathilde has cultivated a multifaceted understanding of communication pathways in both corporate and event sectors. Her range of experiences contributes to her ability to connect effectively with clients and stakeholders, making her a sought-after professional in the marketing landscape.
Education and Achievements
Mathilde’s academic journey underscores her commitment to excellence and her passion for marketing. She began her education at Collège Stanislas in Paris where she completed her Bac ES, laying a strong foundation in the social sciences. Following this, she pursued further studies at Classes Préparatoires ECE – Notre Dame de Sainte Croix in Neuilly-sur-Seine, which prepared her for the rigors of a business education.
Mathilde continued her studies at Ecole de Management Strasbourg, where she completed her Master 2 Grande Ecole degree in Marketing with a focus on alternating professional placements, achieving a notable Mention Bien. This educational background provided her with both theoretical knowledge and practical experience, equipping her with the tools necessary to excel in a competitive business environment.
As part of an enriching international experience, Mathilde studied at Trinity College, Dublin through the Erasmus program. This opportunity not only enhanced her academic credentials but also allowed her to gain a deeper understanding of global marketing practices and cultural nuances, making her a versatile professional prepared to tackle challenges in diverse markets.
Achievements
Mathilde's achievements are distinguished not just by her roles but also by her impactful contributions to each organization she has been part of. Her tenure at JCDecaux exemplifies her ability to manage complex communication strategies and foster relationships with key stakeholders. At Ysé, she successfully launched several ephemeral sales initiatives, demonstrating her skills in event marketing and consumer engagement.
Through her role as a Consultante, Mathilde developed strategies that improved organizational communication and market reach. Her earlier experiences at InterContinental Hotels Group and AGIPI contributed significantly to her event management capabilities and her understanding of client relationship management, which remains vital in her current entrepreneurial endeavors.
In establishing Buttée in Paris, Mathilde not only demonstrated her leadership abilities but also her commitment to innovation in marketing solutions. She is dedicated to connecting brands with their target audiences in meaningful ways, bringing creativity and strategic thinking to every project she undertakes.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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