Mathias Delmote

Mathias Delmote is a seasoned branding and marketing professional who currently serves as the Managing Partner at Branding Today, a branding agency based in Belgium.2 He has held this position since June 2012, accumulating over 12 years of experience in this role.2

Professional Background

Mathias Delmote's expertise lies in various aspects of branding and marketing, including:

• Marketing Communications
• Brand Architecture
• Branding and Identity

His skills and experience make him a valuable asset in the field of brand strategy and development.4

Role at Branding Today

As Managing Partner, Delmote plays a crucial role in the leadership of Branding Today. The company, which employs approximately 18 people, relies on Delmote's strategic vision and expertise to guide its operations and client relationships.3

Recent Work

Delmote has been involved in significant branding projects, demonstrating his strategic approach to brand development. A notable example is his work on the rebranding of Crelan, a Belgian bank. As the Strategic Director for this project, he led the effort to reposition Crelan's brand identity following its acquisition of AXA Bank.1

In the Crelan project, Delmote showcased his ability to balance brand evolution with continuity, stating: "The corn stalk has disappeared from the logo, but we still opted to retain a strong correlation between old and new. Both to partly preserve the visual recognisability of the brand, and to ensure the gradual brand transition that works best for a retail bank like Crelan."1

This statement reflects Delmote's nuanced understanding of brand strategy, particularly in sensitive sectors like banking where trust and recognition are paramount.

Mathias Delmote's LinkedIn profile can be found under the username mathias-delmote-0924374, which aligns with the information provided in the query.2