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    Masoud Loghmani

    GM and Global Head of Product: Brand Advertising | Angel Investor | ex-Google, Accenture

    Masoud Loghmani is the General Manager (EVP of Product Management) responsible for Brand Advertising at TikTok, a position he has held since January 2023. In this role, he leads the product and go-to-market teams focused on brand advertising, contributing to TikTok's significant growth in this sector, which is part of a larger business model generating billions in annual revenue.1

    Before joining TikTok, Loghmani had a notable career at major tech companies, including YouTube and Google, where he served as a Senior Product Manager. His expertise lies in product innovation and brand monetization strategies. He has also founded and scaled several startups, showcasing his entrepreneurial spirit. Additionally, he held leadership roles at Accenture, where he directed innovation strategies and product management initiatives.2

    Loghmani holds an MBA with a focus on Marketing and Finance from the Kellogg School of Management at Northwestern University, and a Bachelor of Science in Physics from the University of Maryland College Park.2

    Highlights

    Aug 21 · adage.com
    How TikTok's approach to brand suitability empowers advertisers ...
    Nov 10 · iabtechlab.com
    Advanced Television: The Quest for Universal Addressability

    Related Questions

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    Masoud Loghmani
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    Location

    San Mateo, California, United States