The London School of Economics and Political Science (LSE)

Vrije Universiteit Amsterdam (VU Amsterdam)

University of California, Irvine Division of Continuing Education

HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

University of Amsterdam

Pre-University, Tehran, Iran

High School, Tehran, Iran

Rasht Azad University, Iran

Manager, Digital, Marketing, Innovation.

Main activities:
• Responsible for the strategy and execution of marketing activities by Global Equinet Marketing Team.
• Managing the enhancement of the user experience and product development activities executed by internal stakeholders and/or external (Software Development) partner.
•Managing the daily business activities at Equinet such as HR related activities, overal budget, etc.

Mustad Hoofcare Group

Global Marketing Manager, Equinet

Main activities:
• Responsible for the application administrators (3 FTEs), Visual designer (1FTE) via a product IT manager as direct report. 
• Responsible for the software development team (8 FTEs) via a product IT manager as direct report. 
• Responsible for the design and implemention of various tools and services (multiple projects Quarterly).
• Responsible for UX design, SEO optimization, Google Analytics etc.

Vereniging Eigen Huis

Building Block Digital (Departement) Lead 

Main activities: 
• Responsible for the digital experience team (9 FTEs) and the software development team (5 FTEs).
• Responsible for the design and implemention of various tools and services (multiple projects Quarterly).
• Creation and implementation of various process optimization for imporving the efficiency and effectiveness such as online product development process, digital gudielines, etc.  
• Responsible for the website as the main communication channel (UX , SEO, Conversion optimization, etc ).
• Responsible for organization-wide online backlogs as a product owner online.
• Consecutive quarterly growth of website traffic.

Head of Digital Department

Main activities:
• Created various concepts using Business Model Canvas. 
• Responsible for the initiation and development of new product developments using lean startup method.
• Successfully implemented projects from idea to, concepts and validation of the concept using clickable prototypes. Activities included: product ownership, project management, finding the right supplier, contracting the supplier, leading the external agency, interacting with internal and external stakeholders, etc.    
• Contributed to various marketing projects such as optimization of lead generation process, campaign management, etc. 

#Business Model Canvas
#Stage Gate Model
#Lean startup method

Sr. Innovation Marketeer

Main Activities:
• Establishment of the foundation “De Werkelijkheid”, 
• Contributing to the board meetings,
• Co-creating and shaping of the strategy, activities, etc,
• Recruiting assignments,
• Advisory role from marketing/commercial perspective.

Stichting De Werkelijkheid

Board Member

• Main activities:
• Jointly responsible for managing and controlling the lead management process: more specifically, monitoring the transformation of the leads from Eloqua ( marketing automation tool) to CRM system,
• Creation (concept) and implementation (technical execution ) of the lead scoring models in Eloqua,
• Reporting the key statistics on total number of the leads and their conversion rates per product category (directly to global marketing director),
• Investigating the application of the innovative tools such as predictive lead scoring in the field of lead scoring. Reporting the findings to the global marketing director,
• Performing technical tasks such as creating e -mails, forms, etc. in Eloqua,
• Obtaining relevant certificates (such as Eloqua Master, Basic Bookkeeping Certificate).

Exact

Marketing Automation Specialist

Main Activities:
• Teaching marketing (related) topics (Bachelor program: Year 1, 2, 4).
• Developing curriculum 
• Coaching students individually and in groups in various projects 
• Coaching students for their final graduation assignment (Thesis).

Utrecht University of Applied Sciences - Hogeschool Utrecht

Marketing Lecturer

Main activities:
• Conducting research about the success factors of social network sites "Twitter" (See publications)
• Participating in monthly Labtaks. 
• Participating in workshops/trainings.

Social Media Research Project

Main Activities:
• Engaged in online marketing activities such as: SEO activities (Using the right keywords), SEA activities (Keywords), Google Insight for Search, Google analytics. 
• Providing daily (campaign) statistics using marketing dashboard.
• Research on how to use social media as a communication channel.

Peugeot Nederland

Internet Manager Assistant, Marketing & Communication Department

Main sales activities:
• Giving advice and guidance on product (Mainly Smartphones) selection to the customers.
• Dealing with customer refunds.
• Handling customer questions, complaints.
• Answering customers' requests or inquiries concerning services, products (e.g mobile phone devices) etc.

Masoud Banbersta