Masha Safina

Masha Safina is a Service Design Director at Fjord, part of Accenture Song, where she leads initiatives that focus on human-centered design and innovation. With a strong background in design research and service design, she specializes in creating sustainable solutions and enhancing user experiences.

Professional Background

• Current Role: Service Design Director at Fjord, part of Accenture Song.
• Expertise: Masha is recognized for her systematic approach to solving complex problems, emphasizing user desirability and client needs. Her work often intersects various design disciplines, showcasing her multicultural perspective in design and innovation.123

Education

Masha holds a degree from the IIT Institute of Design, which has equipped her with the foundational skills necessary for her leadership role in design.13

Key Skills

• Human-Centered Design: Focused on understanding user needs to inform design decisions.
• Design Research: Conducting thorough research to guide product development.
• Sustainable Redesign: Committed to creating environmentally friendly design solutions.

Masha's contributions to the field are notable, particularly in her ability to bridge the gap between design and business strategy, making her a valuable asset in the rapidly evolving landscape of service design.