Marylou Tyler

Marylou Tyler is a renowned sales process expert and the Chief Executive Officer at Strategic Pipeline, a company specializing in data analytics and sales process improvement.13 With over 30 years of experience in the field, she has established herself as a leader in sales enablement, strategy, and process optimization.3

Career Highlights

• Founder and CEO of Strategic Pipeline since January 20131
• Co-author of the bestselling book "Predictable Revenue"5
• Author of "Predictable Prospecting: How to Radically Increase Your B2B Pipeline"5
• Professor teaching sales process and enablement2
• Former CEO of Predictable Revenue (April 2011 - December 2012)1

Expertise

Marylou Tyler specializes in:

• Sales process improvement
• Data analytics
• Lead generation
• Sales enablement
• Developing customer interaction strategies
• Creating predictable revenue streams

She has developed a 28-step process for mechanizing the sales process, which she teaches through her online platform PredictableEDU.com.24

Approach

Tyler's approach focuses on:

1. Creating ideal customer conversation blueprints
2. Segmenting prospects by buying preferences
3. Implementing tracking systems for prospect engagement
4. Measuring and iterating for continuous improvement
5. Blending mechanized frameworks with hyper-personalization and relationship-building14

Her methodology aims to help businesses generate consistent and repeatable sales opportunities, ultimately maximizing revenues through sound sales processes.3