Mary Winter

Mary Winter is the Insights Director at Principals, a branding agency.23 She is based in Melbourne, Australia.1 With over 25 years of experience in research and strategy4, Mary brings a wealth of knowledge to her role at Principals.

Professional Background

Mary joined Principals in 2020, taking on the position of Insights Director.2 Prior to this, she worked at Push Collective as their research and strategy director.4 Her expertise lies in providing understanding and inspiration to people who wish to communicate and create change.1

Areas of Expertise

Semiotics and Consumer Insights:: Mary is known for her specialization in semiotics, which she applies to brand analysis and consumer behavior.7 She frequently shares insights on consumer behavior, marketing, and branding strategies.6

Political Branding:: Mary has demonstrated her expertise in analyzing political branding. She has contributed to discussions on how brand codes and semiotics play a role in political parties' communication strategies.5

Personal Interests

Outside of her professional life, Mary enjoys creative pursuits such as crocheting and spinning wool3, showcasing a diverse range of interests beyond her career in branding and insights.

Mary Winter is a respected voice in the branding and marketing industry, regularly contributing her insights to publications and discussions on consumer behavior, brand strategy, and market trends.