S.I. Newhouse School of Public Communications at Syracuse University

Strategic Media Planning Executive  -  MayoSeitz Media

Blue Bell, Pennsylvania, United States

In my current role, I am responsible for the agency's service offering along with management of client relationships. I am heavily involved in developing media strategy for key accounts held by the agency. Primary involvement with accounts in the tourism, food, financial, education and home categories.

I am research-oriented with experience in planning, negotiation, and placement across multiple media types with media programs scaled to local, regional, national, and international markets.

Starting with MayoSeitz Media in 2001 as an Assistant Media Planner/Buyer, I was promoted several times to achieve my current position of Executive Vice President, Chief Media & Operations Officer in January 2019, the first and only EVP to be named by the company.

My primary responsibilities include:
-  Management of the overall agency and its departments
-  Development of the agency's service offering
-  Client relationships and contract management
-  Agency research and resource management
-  Guarantee quality of work product produced by the agency
-  Identify and proactively pursue new business opportunities

I am highly involved in the development of strategic media recommendations utilizing the various syndicated research tools to which the agency subscribes, ensuring our staff is well trained in using these tools.

MayoSeitz Media

EVP, Chief Media & Operations Officer

As an intern, I primarily assisted the Media Director and Assistant Media Director in developing media recommendations. Primary responsibilities included:

-  Solicit media kits and use them, along with secondary data sources such as SRDS, SQAD and SPARC, to evaluate media for inclusion in plan recommendations

-  Prepare costs for media schedules and develop advertising schedules and flowcharts

Mary Tyrrell