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Mary Lou Barney
SVP at Zappi- Head of Global Sales Strategy
Mary Lou Barney is an accomplished leader in the market research and SaaS space, bringing a wealth of expertise in client relationship management, account development, and business insights. With a Bachelor of Arts in Social Studies from Harvard University and executive education from Harvard Business School, Mary Lou has held executive-level roles in organizations such as Zappi, FUEL CYCLE, Harvard Business School, Ipsos, Synovate, Research International, Disney Consumer Products, IRI, and Cultural Access Group. Her experience spans a wide range of industries, including consumer packaged goods, retailing, technology, financial services, healthcare, and more. Mary Lou is known for her ability to consistently grow client relationships and satisfaction, bringing deep insights and value to her clients.
