Brittany Kovalcik

Brittany Kovalcik is the Vice President of Marketing at Meridian IT Inc., a global IT and managed services company.1 She is an experienced marketing leader with over 15 years of in-house marketing experience across B2B, B2C, and B2B2C sectors.1

Professional Experience

Brittany's career highlights include:

• Vice President Marketing at Meridian IT Inc. (September 2022 - Present)1
• Vice President, Demand Marketing at Axiom (August 2021 - September 2022)1
• Director of Growth Marketing at PrismHR (November 2020 - August 2021)1
• Director of Marketing at EPAY Systems (January 2018 - November 2020)1
• Digital Marketing Manager at Beltone (March 2015 - January 2018)1

She has also held positions at PowerReviews, BenchPrep, Tribune Company, SurveyGizmo, and InsureMe/Bankrate.12

Expertise and Responsibilities

In her current role, Brittany leads a team of marketers responsible for:

• Generating demand
• Increasing brand awareness
• Creating engaging content for Meridian IT's diverse client base1

Her areas of expertise include:

• Driving revenue growth
• Customer acquisition and retention
• Implementing innovative marketing strategies
• Leveraging advanced marketing techniques such as account-based marketing, segmentation, and marketing automation1

Education

• BBA in Marketing from the University of Iowa - Henry B. Tippie College of Business (2002 - 2006)1
• Currently pursuing an MBA at the University of Illinois Urbana-Champaign (expected completion in 2024)2

Brittany Kovalcik is known for her ability to analyze data, problem-solve, and manage multiple programs effectively.1 Her mission is to deliver value and results to clients, partners, and stakeholders while staying ahead of market trends and customer needs.1