Mary Baum

Mary Baum is a renowned Health Industry Consultant with extensive experience providing leadership on clinical workflows for hundreds of hospitals worldwide.

As the President, CEO, and Chief Strategist at BA&T, Mary advises top management of leading companies and institutions on strategic marketing issues and focus.

With BA&T, a strategic marketing firm established in 1962, Mary leads a team of senior consultants who excel in providing unique and successful programs based on deep market expertise and uncompromising analytics.

Her reputation and success in the marketing field span globally, with a diverse client list including industry giants and emerging entities striving for excellence.

BA&T's services cover a wide range of strategic marketing aspects such as market expertise, research, and developing targeted market strategies to ensure clients make informed decisions and achieve measurable ROI.

Mary Baum's impactful leadership and strategic insights have been showcased in keynote addresses at prestigious healthcare conferences like HIMSS, and through collaboration with thought leaders at Kaiser Innovation Consultants.

Her work on projects such as the 'Ready Room' project demonstrates her commitment to leveraging ethnography and best practices to drive innovation and efficiency in acute care settings.