Maru Aparcedo

Maru Aparcedo is a seasoned professional in the media, communication, and marketing industry, currently serving as the Global Business Lead at PHD, a global media agency.12 With over 17 years of experience, she has worked with leading brands across various sectors, including FMCG, fashion, lifestyle, and spirits.1

Professional Background

Aparcedo's expertise spans multiple areas within the marketing ecosystem:

• Digital Marketing: She has been involved in digital marketing initiatives, including projects related to the metaverse and gaming.5
• Neuroscience Marketing: Aparcedo has shown interest in the intersection of neuroscience and marketing, noting that emotions influence 90% of consumer decisions.3
• Content Creation: Her background includes a focus on content creation and digital platforms.

Notable Projects

Some of the projects Aparcedo has been involved with include:

• A collaboration with CUPRA for a Forza Horizon 5 integration, which she presented at Cannes.5
• Participation in industry events such as the Cannes Lions International Festival of Creativity.5

Industry Recognition

PHD, the agency where Aparcedo holds a leadership position, has received recognition in the industry:

• PHD was named Adweek's Global Media Agency of the Year, an achievement Aparcedo has shared on her professional network.3

Maru Aparcedo's LinkedIn profile showcases her active engagement in the marketing and media industry, frequently sharing insights and updates about her work and industry trends.246