Will Radford

Will Radford is an accomplished interactive media, marketing, and PR professional with a specialization in digital brand storytelling, having worked with renowned organizations like Red Bull, BBC, Discovery Channel, Big Brother, and Aston Villa.

With a track record of leading international teams and agencies to deliver award-winning experiences, Will has successfully spearheaded projects such as coverage for the Rugby World Cup, Premier League and World Cup football programming, Formula One events, music promotion in the US, and the Webby Award-winning Red Bull Stratos mission.

His expertise lies in driving high performance across Marketing, Social, Video, Content, and Digital Product teams, where he focuses on developing growth strategies, fostering innovation, enhancing engagement, negotiating partnerships, managing P&L, overseeing brand management, and leading product development.

Will Radford holds an MBA in Business from Smartly Institute and has pursued studies in Marketing and Social Sciences at institutions like Squared Online and Nottingham Law School. He has honed his skills through a diverse educational background with a strong focus on marketing and business.

Currently serving as the Global Director of Newsroom, Content, and Social Media at Barilla Group, Will Radford continues to make significant contributions to the field of interactive media, marketing, and PR.

Will's passion for digital brand storytelling and his experience in delivering impactful campaigns make him a standout professional in the industry, with a proven ability to lead successful teams and drive strategic partnerships for global brands.