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Martine Binnema
Senior Marketeer a.i. Partner Marketing bij bol.com
Martine Binnema is a strategic thinker with a creative and hands-on mentality, boasting experience in various areas like marketing communication, content marketing, social media, brand strategy, and brand management.
Having held senior interim positions at reputable companies like Talpa Network, KLM, eBay, Sanoma, among others, Martine now runs her own company, iki.connects, focusing on assisting startups, scaleups, and corporates in innovation, digital transformation, and content strategy.
She offers help in developing strategic content frameworks, coordinating social channels, and supporting organizations during transitional periods such as maternity leaves or staff replacements.
Martine's educational background includes studies in Community Management, Lean training, SEO, Conversation Design, and a Bachelor of Communication, providing her with a diverse skill set to cater to a wide array of needs.
Throughout her career, Martine has been involved in various roles such as marketing manager, content strategist, social media manager, and community manager in renowned organizations, showcasing her adaptability and versatility.
Her professional journey includes stints at bol.com, Rabobank, Talpa Network, Zilveren Kruis, Tata Steel, KLM, eBay, Sanoma, and more, where she has excelled in content creation, brand strategy, and marketing management.
Martine is also a co-founder of Buurtbrengers, a former freelance marketing professional, a content strategist, and a social media expert, highlighting her entrepreneurial spirit and commitment to driving impact in diverse projects.
With a passion for building things from scratch and fostering innovation, Martine is dedicated to helping businesses thrive by providing strategic guidance, organizational support, and creative solutions.
If you are in need of a versatile professional with a proven track record in content strategy, social media management, and brand development, Martine Binnema is a go-to expert in the field.