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Martin Yoo
Franchise Management @ Legendary Entertainment
Martin Yoo is an entertainment-business professional with a focus on franchise marketing strategy for film and TV. He has a strong background in creative, operational, and legal aspects of promotional marketing, always seeking innovative ways to enhance efficiency in team and solo settings.
Martin pursued a Bachelor of Science in Business Administration and Management at the University of Southern California, with additional studies at the USC Partner School, The American University of Paris.
His professional journey includes roles such as Franchise Management Coordinator at Legendary Entertainment, Franchise Management & Licensing Intern at The Walt Disney Company, Theatrical Marketing Services Intern at Warner Bros. Discovery, and Talent Relations (LAFF) Intern at Film Independent.
