Martin Ye

Martin Ye is a seasoned marketing professional currently serving as the Chief Marketing Officer at O Positiv, a health and wellness brand. His career trajectory showcases a blend of academic excellence and professional accomplishments:

Education

Martin holds impressive academic credentials:

• Master of Advanced Studies in Mathematical Statistics and Probability from Cambridge University
• Bachelor of Arts in Statistics, magna cum laude, from Harvard College

Professional Experience

O Positiv

• Chief Marketing Officer (December 2019 - Present)
• Leads marketing efforts for this health and wellness brand1

McKinsey & Company

• Engagement Manager (June 2017 - July 2019)
• Business Analyst (October 2013 - June 2017)

During his time at McKinsey, Martin:

• Led consulting and analytics teams to help B2C businesses market products and acquire/engage customers more effectively
• Specialized in Marketing & Sales topics, including advanced analytics, digital marketing, pricing & promotions, and segmentation
• Identified and delivered $100M+ analytics-enabled revenue growth for industry-leading consumer companies
• Optimized direct-to-consumer acquisition channels and implemented agile operating models for various clients
• Developed go-to-market strategies and implemented price elasticity models1

Earlier Career

• Research Student at Oxford University Computational Biology Summer Programme (July 2013 - August 2013)
• Business Manager at The Harvard Crimson (January 2011 - December 2011)
• Research Assistant at Harvard Business School (March 2010 - October 2010)1

Skills and Expertise

Martin's background demonstrates strong capabilities in:

• Consumer/retail marketing
• Digital marketing
• Customer acquisition
• Data analytics
• Health & wellness industry

His diverse experience and educational background in statistics and probability have likely contributed to his data-driven approach to marketing and business strategy.