University of Cambridge

Harvard University

Student at Harvard University

O Positiv

Chief Marketing Officer

Lead consulting and analytics teams to help B2C businesses market products and acquire/engage customers more effectively and drive overall growth. Specialize in Marketing & Sales topics, including advanced analytics, digital marketing, pricing & promotions, and segmentation. Key experiences include:

* Identified and delivered $100M+ analytics-enabled revenue growth for industry-leading consumer companies through driving transformations that build capabilities, catalyze organizational change, and enable sustained value capture
* Optimized direct-to-consumer acquisition channels and implemented agile operating model to drive 50% passenger growth for a cruise line and 100% user growth for the OTT (“over-the-top”) subscription product of a leading cable channel
* Developed go-to-market strategy for a new $5B leisure & entertainment project in Asia with emphasis on digital marketing, direct-to-consumer distribution, and technology partnerships
* Recommended optimal path to doubling apparel retailer’s store network in major cities by building a geospatial retail model that identified most powerful drivers of store performance
* Implemented price elasticity models and merchandising tools to determine impact of decreasing prices on flagship apparel product to draw traffic and increase prices on remaining assortment – result contributed to YoY revenue increase of 10% and net income increase of ~40%
* Developed “deal scoring” algorithm to enable salesforce of a software company to negotiate more effectively and increase average deal margin by 3pp, and launched pilots with 2 major territories
* Led client and knowledge development effort to launch inaugural retail industry survey on customer returns and collected 15 responses from C-suite executives from top North American retailers

McKinsey & Company

Engagement Manager

Developed recommendations and implemented solutions for industry-leading clients in Tech, Healthcare and Pharmaceuticals, Retail/CPG, Chemicals, and Payments. My functional experience included growth/acquisition strategy, supply chain management, marketing & sales transformation, customer and pricing/promo analytics, and data monetization strategy. 

Many solutions and tools that I have developed are still used by my former clients and the current McKinsey teams serving them.

Business Analyst

Worked with research team supervised by Dr. Yee Whye Tey and Dr. Jotun Hein to develop and innovative and improved importance sampling algorithms for phylogenetic inference. Day-to-day work involved creating a script in R and problem-solving ways to improve the algorithm.

Oxford University Computational Biology Summer Programme

Research Student

Managed $800,000 operating budget, $2M assets, and over 60 student staffers at one of the top college newspapers in the nation.

The Harvard Crimson

Business Manager

Processed large amounts of experimental data for analysis in a viral advertising research study.

Martin Ye