American University

I help revenue leaders drive results by aligning sales, marketing and operations

At Xceede Solutions, I'm responsible for building the strategy and the infrastructure needed for the firm to grow. This entails all Marketing & Sales functions and systems.

Xceede Solutions Inc

Principal

Modeling is the ultimate skill-building discipline. Using modeling projects, I've drastically cut down my clients' skill development time. My primary focus is helping entrepreneurs and solopreneurs who have zero sales DNA become effective salespeople in 90 days or less by leveraging the power of modeling.

Key Highlights:
- Designed and delivered the world’s first behavioral modeling training program to solopreneurs who want to develop their selling skills in record time
- Attracted over 5,000 subscribers to dailyNLP through SEO and content marketing
- Secured top 5 spots in Google for competitive keywords

dailyNLP

Modeling Coach

Built a chain of bakeries specialized in empadas from scratch, up to an 8-store group with revenues above $1M, tightly focused on the customer experience.

Key Highlights:
- Bootstrapped a 7-unit chain of bakeries to yearly sales of over R$1.5 million for 12 consecutive years
- Systematized the company to operate as a franchise prototype while being the sole owner, allowing us to manage at one point 7 units as a husband and wife executive team
- Crafted the company’s complete financial and logistics system using free internet software, leading to yearly savings of R$ 51,157
- Designed a customer-first service delivery program
- Designed and optimized the onboarding process for our employees for both skill and motivation
- Onboarded over 150 employees during my tenure of the business
- Orchestrated the launch of 8 stores
- Negotiated and secured co-marketing partnerships with other local businesses, leading to a rapid expansion of our brand
- Defeated 3 national competitors who tried to enter our local market (they aren't here any more!)
- Designed and implemented duplicatable processes for attracting, selecting and training new employees
- Oversaw a team of 21 people
- Managed relationships with suppliers and partners

Toca da Empada

Showtime! I managed the career of a musical artist, conceived and produced artistic events.

Key Highlights:
- Wrote and won 4 grant proposals
- Sold and managed R$1.2M in sponsorship deals
- Led the artist I managed to win two most prestigious awards in her genre
- Developed and implemented a comprehensive marketing plan to support the regional and national touring of the artist under my management, involving print media, social media campaigns and A-Z event management
- Managed the production and release of two music albums, both within budget
- Managed one regional and one national concert tours, both within budget
- Contracted, coordinated and supervised production assistants, set designers, costume designers, sound engineers, musicians, roadies, technicians, lighting experts, photographers and videographers for musical projects
- Managed strategic relationships with the media, government authorities, venue managers and sponsors

Messier Productions

Career Manager

Desafiando Brasil was the company I first started when arriving in Brazil. It was the first coaching company in the city where I lived and a little ahead of its time, so I had a hard time making it profitable. It taught me the importance of carefully screening for demand before starting a business.

Key Highlights:
- Delivered keynote speeches to over 30,000 people throughout Brazil
- Wrote and published a book for high school students
- Researched, designed and delivered an advanced customer service program to 11 companies based on identifying a massive pain point in the market
- Researched, designed and delivered consultative sales methodology training to 5 sales teams
- Developed and delivered the coaching180 program for entrepreneurs, a blended coaching methodology involving emails, tasks and periodical in-person meetings
- Designed and executed innovative education programs for youth, including city-wide treasure hunts and the construction of giant sandcastles

Desafiando Brasil

Consultant and Trainer

Elaborated strategic plans for the company. Marketed seminars to future entrepreneurs and students. Developed a four-fold curriculum and delivered seminars throughout the country and in Brazil. Mentored and coached individuals. Handled general office duties.

Key Highlights:
• Developed the 3DO business model based on 2-year research and 100-volume literature review
• Trained over 50 individuals in integrated conditioning
• Reviewed and studied over 30 business systems

Jiva Technologies

Consultant

Integral member of the product development team. Presented product solutions to clients. Led 10-member cross-functional teams. Managed product development projects. Designed sales training documentation and training.

Key Highlights:
• Designed and spearheaded the launching of the Managed Hosting Services product, which generated $2 million in yearly revenue
• Trained over 150 employees in corporate strategy
• Participated in venture capitalist meetings to present product and competitive analyses
• Collaborated with a Spanish client in the implementation of its Internet Marketing strategy

Nupremis

Manager, Product Strategy

Integral member of the Marketing Strategy team. Evaluated new billing platforms for the company. Participated in the design of the corporate Knowledge Management system. Conducted weekly conference calls with sales force to support business development efforts. Presented eServices at client sites. Conducted telepresentations to clients via the Internet. Designed sales force documentation and training.

Key Highlights:
• Developed and launched four eServices, which reduced monthly billing costs by $100,000
• Redesigned the corporate website
• Elaborated the online integration strategy for the website, customer extranet, and corporate intranet
• Implemented the online integration strategy
• Trained 100-member sales force on eServices strategy

Martin Messier