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Martin Keding
Account Director Braun & Oral Care, Team Leader Sales Non Food Austria at Procter & Gamble
Professional Background
Martin Keding has built an impressive career in sales and account management, with a robust history of roles at Procter & Gamble, one of the world's leading consumer goods companies. Throughout his tenure, Martin has demonstrated exceptional leadership and strategic selling skills, which have consistently delivered outstanding results in various product categories, particularly within the personal care and grooming industries.
Starting as a Key Account Manager, Martin quickly moved up the ranks due to his ability to nurture client relationships and manage key accounts effectively. His expertise in understanding market dynamics and consumer behavior made him a valuable asset to his team and the organization as a whole.
As Senior Sector/Category MS&P (Market Strategy & Planning) for Braun & Batteries in the DACH region, Martin was responsible for executing strategic plans that enhanced market share and growth. His leadership skills were further evident during his time as Sales Team Leader for Non-Food Products in Austria, where he guided his team in achieving impressive sales targets and influencing product positioning successfully.
In his most recent role as Account Director for Braun & Oral Care, Martin honed his capabilities in managing larger accounts and developing strategic initiatives that addressed the evolving needs of consumers in the oral and personal care sectors. His ability to work collaboratively with cross-functional teams has allowed him to lead projects that consistently exceed performance metrics and maintain strong client satisfaction levels.
Education and Achievements
Martin's educational background has laid a strong foundation for his career in sales and management. He pursued his studies at two prestigious institutions: Singapore Management University, known for its strong emphasis on business and management disciplines, and the Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften, which is distinguished for its rigorous academic programs in economics and social sciences.
These academic experiences have equipped Martin with a robust analytical framework and a profound understanding of market trends, consumer behavior, and strategic decision-making processes in business.
Achievements
Throughout his career at Procter & Gamble, Martin Keding has achieved numerous milestones, including but not limited to:
- Successfully leading sales teams to exceed annual sales targets, solidifying his reputation as a results-driven leader.
- Spearheading successful marketing campaigns for Braun & Oral Care that significantly increased brand visibility and consumer engagement.
- Implementing innovative strategies to optimize product distribution and achieve greater market penetration for various product lines.
- Actively participating in cross-regional initiatives to drive sales growth and enhance brand equity across diverse markets.
- Developing professional relationships with key stakeholders and clients, ensuring mutually beneficial partnerships that foster long-term business growth.
In summary, Martin Keding combines academic excellence with a wealth of experience in sales and marketing, particularly in the fast-paced consumer goods sector. His proven track record at Procter & Gamble, along with his strategic leadership and ability to drive results, makes him a distinguished professional in his field.
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