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Lynn Sones
Oral Care Market Strategy and Planning Executive at Procter & Gamble
Professional Background
Lynn Sones is a highly accomplished growth expert with a robust track record in consumer goods and health care. With decades of experience in top-tier companies, Lynn has successfully driven revenue and profit growth through innovative marketing strategies, demand generation, and brand building. A dynamic marketing and sales leader, she has earned accolades for her ability to transform consumer insights into actionable marketing strategies that yield excellent results.
Lynn's career is marked by significant achievements in various senior roles. She is known for her strategic acumen in business development, market activation, and integration processes. Distinguished as a servant leader, Lynn is adept at building high-performance teams and fostering a culture of collaboration and engagement among her colleagues. Coupled with her vast experience in leading key change initiatives, she is frequently selected to guide organizations through critical transitions, including acquisitions, divestitures, and departmental reorganizations.
Throughout her career, Lynn has made noteworthy contributions to the organizations she's worked with, showcasing her exceptional skill in aligning marketing efforts with broader business objectives. Her strategic marketing initiatives have not only energized brand presence but have also led to sustainable growth in competitive markets.
Education and Achievements
Lynn Sones is an educated professional with a solid academic background that laid the groundwork for her successful career. She studied Economics and Political Science at Claremont McKenna College, where she developed a foundational understanding of market dynamics and economic principles. Lynn further honed her expertise by pursuing a Master of Business Administration with a dual concentration in Marketing and Finance from the prestigious University of California, Berkeley, Graduate School of Business. This program enriched her analytical and strategic thinking capabilities, equipping her to navigate complex business landscapes effectively.
Notable Achievements
Lynn's career is filled with remarkable achievements that underscore her expertise in driving growth and transforming organizations:
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As a Marketing Team Leader at Procter & Gamble, Lynn played a vital role in integrating the Gillette Oral Care business units, achieving impressive five-year acquisition targets with over 8% sales growth and 10% profit compounded annual growth rates (CAGR). Her effective strategies accelerated growth by building critical demand-generation capabilities across both marketing and sales functions.
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At Mars Veterinary Health, Lynn successfully transformed the Go-To-Market (G2M) model through strategic customer segmentation and activation, ultimately surpassing sales goals by 15% and profit targets by an impressive 20%. This achievement is a testament to her keen insights into market trends and customer needs.
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While serving on the Transition Team for the $2.9 billion divestiture of P&G Pet Care, Lynn was retained by Mars Pet Care and successfully met Year 1 acquisition sales and profit targets. This demonstrated her ability to maintain momentum during significant organizational changes and shifts in focus.
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Additionally, Lynn created the new Global Veterinary Team at Procter & Gamble and led a turnaround for veterinary brands, resulting in a twofold increase in sales and a threefold increase in profits within just three years. This impressive litany of accomplishments showcases her capability to adapt and lead in dynamic environments and underscores her skill in aligning brand strategies with market opportunities.
Organizations
Lynn Sones has made substantial professional contributions to several notable organizations throughout her career. Her extensive experience includes:
- Market Strategy and Planning Executive — Oral Care at Procter & Gamble: Here, she leveraged her insights and expertise to shape market strategies that drove growth and engagement in oral care products.
- Integration Team & US Veterinary Marketing Manager at Mars: In this role, Lynn facilitated the successful integration of marketing functions following major acquisitions, ensuring that all teams were aligned and focused on shared objectives.
- Transition Team & Global Veterinary Marketing Manager: Pet Care at Procter & Gamble: Lynn played a key role in this global capacity, aligning marketing strategies with business development efforts in the pet care category.
- NA Customer Business Development Capability Leader: Pet Care at Procter & Gamble: Lynn spearheaded initiatives that enhanced customer engagement and improved business outcomes in North America.
- NA Associate Marketing Director: Oral Care at Procter & Gamble: She contributed to building brand strategies that resonated with consumers while driving business results.
- Marketing Director: Oral Care at Gillette: Lynn's leadership helped propel sales growth and brand visibility in a highly competitive market.
Lynn Sones continues to be a force in shaping the future of marketing and growth in the consumer goods and health care sectors. Her blend of expertise in strategic assessments, brand planning, and her servant leadership style positions her as an asset in any organization aiming for sustainable growth and innovation.
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