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Martin Hansen
Vice President Product Management│Director Digital Strategy, Marketing Leader│Delivering Complex Consumer Experiences
Martin Hansen is a seasoned professional with over 15 years of experience in digital product management, marketing strategy, and leadership roles, primarily within the financial services and healthcare sectors.
He has demonstrated his expertise in delivering large, complex digital products and experiences by devising visionary roadmaps, forming productive teams, effective storytelling, and problem-solving.
With a leadership style characterized by genuineness, flexibility, and adaptability, Martin has successfully managed over 25 products across diverse teams, leading to improved client retention, satisfaction, and online traffic.
His specialties include digital product leadership, business strategy, digital transformation, cross-functional leadership, client acquisition, change management, and more.
Martin's core values revolve around family, relationships, happiness, excellence, and leadership.
His product specialties encompass various digital solutions such as digital advice, alerts, collaboration tools, document management, marketing solutions, eSignature, task management, account aggregation, and more, emphasizing user experience and personalization.
