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Martin Canning

Advisory & Consulting at IDC | Joining The Dots | Constantly Asking "What if" and "Why Not"?

Martin Canning is a seasoned professional with a strong background in the technology and consulting industry.

He studied Engineering at Dublin City University, equipping him with a solid foundation in technical knowledge.

Martin's career reflects his expertise and leadership, having held significant roles in various organizations.

Currently, Martin Canning serves as the Group VP for European Advisory & Consulting at IDC, where he brings his wealth of experience to drive strategic initiatives.

Previously, he held the position of Group VP for European Consulting at IDC, showcasing his dedication to delivering high-quality consulting services.

Martin has also been actively involved in shaping the procurement landscape in Europe as a Member of the PICSE Taskforce at Procurement Innovation For Cloud Services in Europe (PICSE).

His tenure as Vice President for European Software & Services Research at IDC highlights his deep understanding of the software industry and research domain.

Before joining IDC, Martin held the role of Research Manager at IDC EMEA, demonstrating his prowess in overseeing research projects and market analysis.

His early career includes holding various positions at AT&T Network Systems EMEA, which has now transitioned to Lucent Technologies, indicating his longstanding presence in the technology sector.

Martin Canning's journey exemplifies his commitment to driving innovation, delivering expert consulting services, and shaping the technology landscape in Europe.