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Martin Ashplant
Digital Publishing & Product Leader | Media Executive | Consultant | Executive Coach
Martin Ashplant is a seasoned digital media and product expert with more than 15 years of experience. His career has encompassed various disciplines such as content, commercial, product, data, marketing, and audience development. Martin's expertise has helped him lead teams to continued success and recognition, including substantial audience and revenue growth, product launches, digital transformation of newsrooms, and awards.
As a certified Agile practitioner, Martin has utilized lean and iterative approaches to develop numerous digital products, utilizing data-driven testing techniques and user feedback to deliver high-quality results that fulfill business needs. His qualifications as a published journalist give him a strong understanding of editorial perspective and how to use new technology to create innovative ways of showcasing content through lean product development and testing frameworks.
Martin has also been heavily involved in exploring new ways to monetize online audiences, having led on native, programmatic, mobile, app, email, CRM and data monetization strategies. He has been interviewed for The Guardian, Sunday Times, Press Gazette, Digiday, and journalism.co.uk and has spoken at various events, including News
His educational background includes history/sociology at the University of Southampton, PG Diploma in Print Journalism from University of Westminster, and 4 A-levels and 10 GCSEs from King Edward VI Camp Hill Boys
