Martijn van Vreeden

Martijn van Vreeden is an independent digital analytics consultant based in Amersfoort, the Netherlands.16 With over 15 years of experience in digital analytics, he specializes in helping organizations grow by leveraging digital data.6

Martijn's professional journey includes:

1. Independent consultant (2015 - present): Offering services such as interim digital analytics, coaching junior analysts, developing digital data strategies, implementing analytics solutions, and conducting workshops.1

2. Lead Digital Analytics at Pon Automotive (2011 - 2014): Responsible for digital analytics and CRO for Volkswagen, Audi, SEAT, SKODA, and Porsche.1

3. Digital analytics consultant at Traffic Builders (2009 - 2011).1

4. Project manager at Online Marketing Group (2008).1

5. Ran his own company, Moving Ecuador, before returning to the Netherlands in 2008.1

Martijn is actively involved in the Dutch digital analytics community. He has been a program manager and MC at various digital analytics conferences, including Google Analytics User Conference and Digital Analytics Congres. He's also part of the team organizing MeasureCamp Amsterdam and a member of the MOA Digital Analytics Group.1

Recently, Martijn has been speaking at events such as the DDMA Digital Analytics Summit25 and sharing insights on topics like Composable CDPs and GA4 Dataform.34