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Katrina Seitz
Ecommerce Leader
Katrina Seitz is a results-driven Ecommerce Professional with over 15 years of experience in leading website development, design, and optimization. She excels in areas such as conversion optimization, digital merchandising, and marketing strategies. With a strong foundation in strategic planning and execution, Katrina is a subject matter expert in ecommerce and web analytics.
Katrina's areas of expertise include strategic planning, project management, website design, usability testing, conversion optimization, web analytics, and reporting. Additionally, she is skilled in ecommerce merchandising, email marketing, SEO, SEM, social media marketing, affiliate marketing, A/B testing, multivariate testing, and budget planning with P&L ownership.
Katrina Seitz pursued her B.A. in English at Temple University, laying a solid academic grounding for her successful career in ecommerce.
In her professional journey, Katrina has held key roles such as VP Ecommerce at Beauty by Imagination (BBI), Ecommerce Director at Ouidad, Vice President of Ecommerce at Restorsea, Ecommerce Director at ERNO LASZLO, Manager of Site Merchandising at Getty Images, Ecommerce Manager at Spiegel Brands, Inc., and Online & Catalog Merchandise Manager at Curran.
