Martha McKenzie-Minifie

Martha McKenzie-Minifie is a seasoned communications professional currently serving as the Lead for Global Wholesale Banking Communications and Brand Experience at ING.46 Her career at ING has been marked by significant roles and responsibilities in the communications sector.

Career Progression at ING

Martha has held various positions within ING's communications department:

• Head of Communications UK and Middle East: She recently transitioned from this role to focus fully on her global wholesale banking responsibilities.4
• Head of Global Wholesale Banking Communications and Brand Experience: This is her current position, which she assumed after stepping down from her previous role.46

Expertise and Responsibilities

Martha's professional focus areas include:

• Storytelling: She is passionate about crafting compelling narratives.1
• Strategy: Developing and implementing communication strategies is a key part of her expertise.1
• Social Media: She has a keen interest in leveraging social media platforms for effective communication.1
• Media Relations: Martha has been involved in hiring media-savvy professionals for the Communications and Brand Experience team.5

Work Experience

Throughout her tenure at ING, Martha has:

• Led communications efforts during challenging times, such as the COVID-19 pandemic, when her team transitioned to remote work.2
• Engaged with new employees, including those who joined during lockdown periods, demonstrating her commitment to employee integration and culture.3
• Participated in speaking engagements about Wholesale Banking alongside ING's Head of Wholesale Banking, Andrew Bester.7

Professional Development

Martha has invested in her professional growth, having completed the Marketing Week Mini MBA program.1 This educational background complements her extensive experience in the field of communications and brand management.

Martha McKenzie-Minifie's LinkedIn profile showcases a professional who is deeply involved in the communications and brand experience aspects of ING's global wholesale banking operations, with a strong focus on strategic communication and team leadership.