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Martha Harley
National Head of PR & Communications
Professional Background
Martha Harley is a highly skilled and dedicated Marketing and PR professional leading the National PR and Communications function at MHA MacIntyre Hudson, one of the top 12 internationally recognized accountancy firms. With a strong foundation in marketing management, business development, and communications, Martha has adeptly navigated the complexities of the corporate world to ensure that her firm remains at the forefront of the industry. Her role requires a deep collaboration with the firm's partners, constantly engaging in discussions to stay updated on what matters most to clients. This close interaction enables her to craft informative, authoritative, and sometimes disruptive PR that challenges the status quo and provides significant value to clients.
Martha's innovative approach extends to the integration of video content into PR strategies. By advocating for the heartfelt use of video, she has enriched the firm’s communications, effectively bringing topics to life and engaging broader audiences. Furthermore, Martha's satisfaction in fostering new and creative ideas is evident, particularly in how they align with commercial development, return on investment (ROI), and lead generation. Her ability to inspire and rally others around shared goals is a hallmark of her professional ethos.
In addition to her PR and communications responsibilities, Martha supports the development and delivery of service line and sector plans throughout the year. She connects with various project groups, such as those focusing on GDPR and ESG, demonstrating her commitment to organizational compliance and sustainability initiatives. Notably, Martha played a pivotal role in crafting the firm’s award-winning submissions for distinguished accolades, including the Accountancy Age Awards for National Firm of the Year and the Business Resilience Awards for Best Advisory Services during unprecedented challenges like Brexit and COVID-19.
Throughout her career, Martha has distinguished herself as a highly effective and engaging Marketing, Business Development, and PR professional. With a diverse portfolio of experiences, she has consistently managed to influence senior-level discussions, advocating for necessary changes that drive improved results and increased focus on client-centric approaches.
Education and Achievements
Martha's educational journey laid the groundwork for her future success in marketing and public relations. She studied English and Classical Civilisation at St Mary's School in Shaftesbury, where she developed strong analytical and communication skills that would serve her well in her professional life. Subsequently, she pursued a Foundation Degree in Graphics and Packaging at Yeovil College. This unique combination of studies provided Martha with a broad understanding of effective visual communication strategies, which she applies adeptly in her marketing efforts.
Martha's professional path has been remarkable, involving various notable positions that have shaped her expertise. Before stepping into her role as the National Head of PR and Communications at MHA MacIntyre Hudson, she was the Marketing and Business Development Manager at the same firm. Her prior experience includes serving as the Business Development Director at Roythornes Solicitors, the Managing Director at The Consultancy Wheel Ltd, and the Business Development Manager at Clarke Willmott. Early in her career, she honed her skills as a Marketing Manager and Designer at the Royal Bath & West of England Society, and further developed her foundation in marketing as a Communications Assistant at Aerosystems International. Each position offered Martha a suite of experiences that fortified her ability to drive marketing initiatives effectively.
Achievements
Martha's tenure at MHA MacIntyre Hudson has been marked by significant achievements, particularly in her contributions to award submissions that showcased the firm’s excellence. She successfully directed the submissions that led to MHA MacIntyre Hudson being recognized as the National Firm of the Year at the Accountancy Age Awards. Additionally, her leadership in the Business Resilience Awards 2020 earned her firm recognition for Best Advisory Services during turbulent times—which further underscores her capabilities in crisis management and strategic communication.
A passionate advocate for innovative approaches, Martha stands out for her commitment to integrating new technologies into traditional practices. Her enthusiasm for using video as a dynamic tool in PR has positioned her firm as a forward-thinking player in the accounting industry. Furthermore, her ongoing involvement in sector planning and her participation in key regulatory and sustainability discussions illustrate her dedication to keeping organizations aligned with the latest trends and compliance standards.
In summary, Martha Harley embodies the qualities of a modern Marketing and PR leader, blending creativity and commercial acumen with strategic insight and a profound understanding of client needs. Whether driving impactful PR campaigns, steering complex projects or fostering creativity among her team, Martha continues to excel and inspire in the competitive landscape of marketing and communication.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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