Martha Bitar

Martha Bitar is the co-founder and CEO of Flodesk, an innovative email marketing platform designed specifically for small businesses and creators. Here's a comprehensive overview of her professional journey:

Professional Background

Early Career and Inspiration: Martha previously worked in business development at HoneyBook, where she observed the significant challenges small businesses faced with existing email marketing tools. In 2018, she recognized a critical market need for more user-friendly, design-focused email marketing solutions.13

Founding Flodesk

Co-Founding Journey: In 2019, Martha co-founded Flodesk with Rebecca Shostak and Trong Dong, driven by a shared passion for design and entrepreneurship. Their mission was to create an email marketing platform that was:

• Visually stunning
• User-friendly
• Accessible for small businesses
• Designed with intuitive interfaces

Company Achievements

Business Milestones:

• Founded Flodesk in March 2019
• Launched platform in August 2019
• Reached 500 paying subscribers within days
• Achieved 5,000 subscribers by December 2019
• Generated $1 million in recurring revenue quickly
• Currently at nearly $27 million in annual revenue
• Over 80,000 subscribers
• Maintained a remote-first work environment with 49 full-time employees globally1

Leadership Philosophy

Key Principles:

• Customer Obsession: Prioritizing customer needs and feedback
• Radical Listening: Continuously interviewing and understanding customer pain points
• Bootstrapping: Choosing to grow the company without external venture funding
• Diversity: Maintaining a leadership team that is 75% women and 75% underrepresented minorities2

Personal Approach

Martha is known for her:

• Passion for design and user experience
• Commitment to helping small business owners succeed
• Emphasis on open communication and team collaboration
• Willingness to be vulnerable and learn from challenges

Notable Quotes

"We were building with zero knowledge on email marketing... Instead, what we started doing was break it down into each step."3

Martha Bitar has been featured in Forbes and other publications for her entrepreneurial expertise and innovative approach to email marketing solutions.