Marta Datkiewicz is a proficient product leader and technologist with over 15 years of experience in creative, operational, and strategic management within start-ups and growing firms. She possesses a profound insight into the complete product lifecycle, data-driven product development, and team expansion. Marta is highly interested in analyzing company culture and how the interplay between strategy definition and day-to-day management influences employee, team, and business performance.

Her expertise spans various industries including social media, e-commerce, and fin-tech, focusing on diverse areas such as acquisition, activation, monetization, and retention strategies. Marta is well-versed in growth processes, testing methodologies, qualitative and quantitative data management, user experience and interaction design across multiple platforms, as well as product strategy, development, and operations. She has a strong background in team and product scaling, and is familiar with the implementation of OKRs (Objectives and Key Results) for goal setting and achievement.

Regarding her education, Marta Datkiewicz holds a Distinction in Entreprise Development and Business Planning from the White Rose CETL Enterprise. She has also earned a Distinction in Business Management from the Management School at The University of Sheffield, and in European Politics and Economics from Uniwersytet Szczeciński.

Marta's professional journey includes roles such as an interim VP of Product at Koru Kids, Chief Product Officer at so-sure, and positions at SECRETSALES.com and WAYN.com where she served in various product, marketing, and communication capacities. Marta Datkiewicz was part of the founding team at WAYN.com and has a proven track record of successfully leading product teams, driving growth strategies, and optimizing user experiences across different digital platforms.