Marta Cancelo

Marta Carreras Cancelo is an experienced professional with over 20 years of expertise in creative thinking and Integrated Marketing Communication. With a strong background in agencies and at The Coca-Cola Company, Marta has been instrumental in developing Global Iconic campaigns for renowned brands like Coca-Cola, emphasizing the importance of emotions and purpose. Marta has also been recognized for her commitment to diversity and inclusion at The Coca-Cola Company. With a career that began in the Advertisement industry, Marta has worked with international brands including Beiersdorf, Henkel, and Coca-Cola. Since 2015, Marta has served as the Creative & Strategy Director at The Coca-Cola Company Western Europe, spearheading the global development of leading brands such as Coca-Cola Christmas and Fanta Idiots. Currently based in Madrid, Marta is focused on Coca-Cola TM Creative Strategy for Global projects and major EU Programs.