Marta Abella

Marta Abella Rodríguez is a seasoned professional in the field of social media marketing, currently serving as the Director of Social Media Marketing for Gran Consumo at Onion Agency. With over 15 years of experience, she specializes in online communication and marketing tailored for cultural industries, including concert programming and project management.

Professional Background

• Current Position: Director of Social Media Marketing at Onion Agency.
• Previous Roles:
  • Director at Lume! since February 2018.
  • Senior Account Executive at Wegow from July 2016 to July 2017.
  • Head of Product at Universal Music Publishing Group from March 2013 to January 2015.

Skills and Expertise

Marta's expertise encompasses:

• Online marketing strategies including SEM, paid media, and email marketing.
• Event production and management, particularly in live music settings.
• Music synchronization for various media platforms, showcasing her knowledge of intellectual property rights.

Education

• Bachelor's Degree: Audiovisual Communication from Universidad Complutense de Madrid (2002-2007).
• Master's Degree: Executive Production and Management of Film and TV from Universidade da Coruña (2009-2010).
• Master's Degree: Digital Marketing and E-commerce from EAE Business School (2016-2019).

Her comprehensive background positions her as a key player in the intersection of music, culture, and digital marketing.