Karina Sánchez

Karina Sánchez is the Brand & Communications Manager at Clicars, a leading Spanish company specializing in the online buying and selling of used and second-hand cars. She holds a degree in Journalism and Audiovisual Communication, along with a Master's degree in Public Relations and Communication Management. With nearly 15 years of experience in media and communication agencies, she has developed strategies for various well-known clients in sectors such as automotive, technology, and lifestyle, including Midas, Lenovo, and InfoJobs.12

Sánchez began her career as a journalist at Faro de Vigo before transitioning to communication agencies like Canela and Evercom, where she spent over a decade crafting brand strategies. She joined Clicars in 2021, where she has been instrumental in enhancing the company's brand reputation through effective communication and marketing strategies.24 Her work focuses on positioning Clicars as a market leader by emphasizing transparency and customer-centric experiences in the online car buying process.12

In her role, Sánchez is responsible for managing the brand's reputation and increasing its visibility through various communication activities, including digital marketing and ESG initiatives. She is committed to fostering a unique customer experience, which she views as crucial given that purchasing a car is often one of the most significant investments individuals make.23