Markus Westerlund

Markus Westerlund is a passionate strategist who excels in simplifying complex work into a concise and impactful format, known as the Strategy 1Pager. As the Chief Executive Officer at Rdigo, a company specializing in simplification and digital facilitation, Markus leads the way in making strategies clear and actionable. Through digital tools, he involves the entire team in the strategy journey, ensuring that the strategy resonates with every individual. Markus emphasizes the importance of a clear strategy in creating purpose within an organization. He believes in crystallizing the strategy into a single-page document that encapsulates the Mission, Vision, Strategy, and Focus Areas with goals. Markus advocates for dynamic strategies, viewing them as living documents that require constant adaptation and evolution. By using the Strategy 1Pager as a guiding map and updating it regularly, he makes strategy implementation transparent and straightforward. Markus's approach embodies agile strategy principles, moving away from linear strategies to embrace continuous adjustment and alignment with changing circumstances.