Gaurav Upadhyay

Gaurav K. Upadhyay is a passionate data-driven marketing technologist with over a decade of experience in holistic data-driven marketing and customer strategy, specializing in analytics, Martech/adtech, CRM, digital marketing, and enterprise transformation. His career has evolved from hands-on analytics roles to strategic and commercial positions, encompassing various facets of strategic growth, commercial strategy, partnerships, sales enablement, and pre-sales/solutioning. His interests lie in data/analytics capability building, data-driven consumer marketing, Martech/Adtech, partnerships and business development, pre-sales/solutioning, growth marketing, and digital transformation. With domain expertise in retail, e-commerce, CPG, hospitality & travel, and consumer banking, Gaurav has extensive experience with digital products such as Adobe Experience Cloud, Google Marketing Platform/360, UNICA, A/B testing products, and programmatic advertising. His proficiency in analytics and data tools includes R, SQL, SPSS Modeller, and Tableau.