Mark Wong 🍺🔄

Mark Wong is the founder of IMPOSSIBREW, a non-alcoholic beer brand that has gained recognition for its unique formulation, which includes relaxing nootropics. He is based in London, England, and was notably awarded the title of Great British Food & Drink Entrepreneur of the Year 2022.

Background

Mark Wong's journey into the beverage industry began with a personal health challenge; he experienced early signs of liver damage at the age of 22, prompting him to stop drinking alcohol. This led him to explore alternatives that could provide a similar social experience without the negative health impacts. His innovative approach resulted in IMPOSSIBREW, which combines traditional brewing techniques with adaptogenic herbs to create a product that offers relaxation without alcohol's effects.123

Career Highlights

• Founder of IMPOSSIBREW (January 2021 - Present): Mark started his business from his university dorm room, where he began experimenting with brewing non-alcoholic beer. Despite facing challenges, including a lack of investment during his appearance on BBC's Dragons' Den, he successfully launched his brand and saw rapid sales growth shortly after the episode aired.24
• Previous Roles: Before founding IMPOSSIBREW, Mark worked as a Financial Planning Officer at Manulife and held positions in bartending and legal internships.1

Education and Certifications

Mark holds several qualifications that enhance his expertise in brewing and beverages:

• French Wine Scholar (Highest Honours)
• WSET Level 3 in Wine and Spirits
• Certified Blockchain Expert (CBE)
• International Bartender's License and Management Diploma.15

Philosophy and Vision

Mark Wong aims to redefine the perception of non-alcoholic beverages, advocating for them as superior options rather than mere substitutes. He believes that alcohol-free drinks should be viewed as innovative, healthier alternatives that can provide enjoyable experiences without compromising well-being.34

Recent Achievements

Under his leadership, IMPOSSIBREW has won awards at the World Beer Awards 2023 for its Hazy Pale and Lager categories in the no/low alcohol segment, further establishing the brand's reputation in the industry.5