Mark Rubin

Mark Rubin is the founder and president of Kasama, a Salesforce Commerce Cloud and Salesforce Core Development Agency.16 He is a pioneer in the e-commerce industry with extensive experience in Salesforce technologies.3

Career Highlights

Salesforce Expertise:: In 2008, Rubin was among the first individuals globally to learn Demandware, which later became Salesforce Commerce Cloud.1 He quickly established himself as a global expert on the platform, leading complex projects within the ecosystem.

Agency Experience:: Prior to founding Kasama, Rubin was a partner at Moku Collective, a Salesforce agency. Under his leadership, Moku Collective achieved significant success, winning Partner of the Year in 2017.1

Certifications:: Rubin holds the Salesforce Certified B2C Commerce Architect certification, which he obtained in January 2021.2

Founding Kasama

Rubin founded Kasama to address the challenges faced in the industry:

• Meeting client expectations for timely, high-quality delivery
• Addressing demands for lower costs despite expertise
• Balancing client needs with increasing salary demands for on-shore talent

To remain competitive, Rubin invested heavily in establishing operations in the Philippines. He personally spent months there, training the team on e-commerce development best practices and consulting nuances.1

Current Focus

At Kasama, Rubin leverages his extensive experience in Salesforce Commerce Cloud and core development to lead the agency. He continues to be actively involved in the Salesforce ecosystem, participating in training sessions and industry events.45

Mark Rubin's LinkedIn username is markjrubin, where he shares insights and updates about his work in the Salesforce and e-commerce space.24