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Mark Osborne, MBA
πΌππΌππ 'MarTech Trailblazer' | HBR Advisory Council | #1 Best-Selling Author on B2B Marketing & Sales for Professional Services & B2B SaaS/Tech | Host "B2B Growth Blueprint Podcast" | Revenue Systems | ABM | GTM
Mark Osborne is an accomplished professional in marketing and analytics, currently serving as an Advisory Council Member at the Harvard Business Review. He holds an MBA and has a robust background in driving business growth through data-driven marketing strategies.
Professional Background
- Current Role: Advisory Council Member at Harvard Business Review.
- Previous Positions:
- Principal Account Director at BERA (January 2021 - November 2021): Focused on client retention and expansion, achieving significant growth with Fortune 500 clients through strategic partnerships.1
- Vice President, Client Success at Conversion Logic (2017 - 2019): Managed key client relationships and drove revenue growth, notably expanding Microsoft's engagement from a limited proof of concept to a major partnership.1
- VP Marketing at CitizenNet, A CondΓ© Nast Company (February 2014 - November 2015): Responsible for brand strategy and product marketing, leading to substantial increases in revenue and client engagement.1
Skills and Expertise
Mark is recognized for his expertise in various areas of marketing analytics, including:
- Marketing Mix Modeling
- Multi-Touch Attribution
- Data-Driven Decision Making
He is also noted for his leadership abilities in guiding teams to effectively utilize brand data for strategic decision-making.1
Education
Mark Osborne earned his MBA from the University of Southern California's Marshall School of Business, which complements his extensive experience in the marketing sector.1
For more detailed insights into his professional journey, you can view his LinkedIn profile under the username remarkablemark.