Daniel Frohnen

Daniel Frohnen is the Chief Marketing Officer (CMO) at UpKeep, a software company that provides asset operations management solutions.13 Here are some key details about Daniel Frohnen's background and career:

Professional Experience

• Current Role: CMO at UpKeep, where he leads marketing efforts for their computerized maintenance management software and asset management solutions.3

• Previous Roles: Frohnen has held CMO positions at other tech companies, including Sendoso.2

• Industry Experience: He has about 20 years of experience in marketing, with the last 7 years focused on B2B tech marketing.2

Career Journey

• Music Industry: Frohnen started his career in the music industry, working in music publishing for 10 years before transitioning to tech.3

• Transition to Tech: He developed a passion for technology while in the music industry, which led him to move into the tech sector.3

Marketing Philosophy

Frohnen's approach to marketing is characterized by two main principles:

1. Deep Emotional Connection: He emphasizes the importance of truly connecting with the audience and becoming a trusted advisor.3

2. Rapid Execution: Drawing from his publishing background, Frohnen believes in moving quickly and consistently producing new content.3

Expertise

• Growth Strategies: Frohnen is known for his expertise in developing and implementing growth marketing strategies, particularly for early-stage companies.3

• Data-Driven Approach: He is described as a data-driven revenue leader.4

• Product-Led Growth (PLG): Frohnen has experience implementing PLG strategies and managing multiple go-to-market funnels.4

Daniel Frohnen's unique background, combining experience from the music industry and B2B tech, has shaped his approach to marketing in the tech world, making him a versatile and innovative CMO.