Mark McLaughlin

Mark McLaughlin is the President of MCLAUGHLIN STRATEGY, a consulting firm he founded in May 2008.1 He is a seasoned executive with extensive experience in marketing, advertising, and digital strategy. McLaughlin's career has spanned various roles in the advertising industry, where he was recognized as one of the first senior agency executives to re-think strategy in the context of digitally empowered consumers.2

McLaughlin Strategy focuses on developing strategies that deliver profitable growth, sustainability, and risk management by bringing together financial accountants and marketing executives.1 The firm helps marketers optimize ROI tactics and brand preference investments to maximize profitable growth and reduce the risk of share erosion.1

Prior to founding his consultancy, McLaughlin held significant positions in the digital advertising space:

1. He worked at Yahoo! from 2004 to 2008, positioning the company as a strategic partner for ad agencies and leading national advertisers.2
2. He was involved in the founding of the first company focused on "rich media" digital advertising.2
3. He held top executive positions running digital agencies.2

McLaughlin's approach emphasizes understanding brands through the lens of the customer and balancing business objectives with operational considerations.2 He currently resides in Asheville, North Carolina, where he applies his experience with major brands to provide pragmatic, right-sized solutions for privately held enterprises.2