Mark Marinacci

Mark Marinacci is a Sector Leader for Coaching by Mastery at Google, based in Evanston, Illinois, United States.23 He is described as a smart, hardworking business professional with an entrepreneurial spirit who knows how to bring deals to completion.3

Professional Background

Marinacci brings valuable experience from his previous roles to his current position at Google.2 His expertise in sales and coaching is evident from his involvement in SignalFire's Sales Mastery Series, where he shared insights on leveraging the MEDDIC sales qualification framework.1

Areas of Expertise

Sales Coaching:: Marinacci's role at Google involves coaching, likely focusing on sales mastery and performance improvement.2

Sales Strategies:: He emphasizes the importance of a customer-centric approach in sales, encouraging salespeople to understand customer needs and problems before pitching products.1

MEDDIC Framework:: Marinacci advocates for using the MEDDIC (Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion) framework to improve sales processes and outcomes.1

Professional Approach

Marinacci promotes:

• Curiosity-driven sales interactions
• Structured approaches to qualifying and disqualifying sales opportunities
• Effective discovery questions to reveal customer needs
• Building trust and positioning solutions based on customer insights

His approach aims to transform sales interactions into consultative partnerships, ultimately boosting sales performance.1