Mark Kilens

Mark Kilens is the CEO and Co-founder of TACK, a media and go-to-market firm he launched in August 2023.3 TACK helps businesses align and accelerate their go-to-market strategies using a proprietary People-first GTM Model.3

Career Highlights

• TACK: CEO and Co-founder (August 2023 - Present)3
• Airmeet: Chief Marketing Officer (April 2022 - July 2023)3
• Drift: Vice President of Content and Community (January 2019 - March 2022)3
• HubSpot:
  • Vice President of HubSpot Academy (December 2017 - December 2018)
  • Founder of HubSpot Academy (May 2012 - November 2017)3

TACK Overview

TACK consists of three main components:

1. Club PF: A membership community focused on people-first go-to-market strategies1
2. TACK Creative: A media network for creating original shows1
3. TACK GTM: On-demand go-to-market services1

Philosophy and Approach

Mark Kilens advocates for a people-first go-to-market model, which emphasizes:

• Creating, capturing, and converting demand into revenue through relationships and partnerships2
• Putting people at the center of every experience3
• Focusing on quality relationships, meaningful interactions, and valuable partnerships3

Additional Roles

• Limited Partner and Advisor at Stage 2 Capital3
• Executive Member of Pavilion (formerly Revenue Collective)3

Mark Kilens brings over 25 years of experience in understanding the pressures B2B companies face in go-to-market strategies.4 His approach aims to make business interactions more human and efficient, focusing on authenticity and relationship-building.4