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Mark Dinets
Marketplace Development at Spaceback
Mark Dinets is currently the Marketplace Development Director at Spaceback, where he has been instrumental in promoting the concept of "Social Display" in the advertising ecosystem. With over 15 years of experience in ad tech, Dinets has held various roles in notable companies, including USA Today, Unruly, and VIZIO. His expertise lies in bridging the gap between social media and programmatic advertising, helping brands leverage their organic social media content for wider reach through display ads.12
At Spaceback, Dinets focuses on ensuring that client-facing teams understand the importance of Social Display, which allows brands to transform their social media posts into production-ready banner ads. This innovative approach aims to enhance the effectiveness of programmatic media campaigns by utilizing content that resonates with audiences on social platforms.23
In addition to his professional achievements, Dinets is noted for his personal interests, including a passion for golfing and a love for chocolate chip cookies, particularly from a local favorite in Los Angeles.1
