Nikunj Arora

Nikunj Arora is a senior executive at StackAdapt with extensive experience in business development and strategic partnerships. He currently serves as the Senior Director of Partnerships and Business Solutions for the Japan-Asia Pacific (JAPAC) region.123

Professional Background:

• Holds over 14 years of experience in business development and strategic partnerships2
• Specializes in partner management, strategic relationship management, contract negotiation, and lead generation3
• Based in Singapore4
• Graduated from Stanford University Graduate School of Business in 2023-20244

Professional Expertise: In the adtech industry, Arora is known for his insights into Connected TV (CTV) advertising strategies. He advocates for approaches like:

• Supply Path Optimization (SPO)
• Content genre Private Marketplace (PMP) deals
• Whitelisting app bundles to streamline ad inventory1

Arora emphasizes that these strategies help marketers "streamline the supply chain, reduce intermediaries, and serve ads on desirable content".1 His professional roles have included positions such as Head of Programmatic Partnerships and Senior Director of Partnerships & Business Solutions at StackAdapt.